EVENTS

What we can help you with

Are you utilising Social Media to improve the experience of your delegates?
Do you have the skills and resources required to effectively use these channels?
Are your social media efforts achieving their promotional and commercial goals?

Have your events evolved in the last 20 years? Do you believe that there could be a different way of doing things?
Are you serving your membership and the market correctly?
Is there an opportunity to increase the frequency of established events?

Do you believe that your events should be bigger and better but are struggling to get there?
Could you add extra dimensions or streams to your event?
Would the event support an exhibition?
Are you leveraging your events to their maximum to generate both profits and membership?

Have you got an idea for a new event that you would like to develop and test its commercial feasibility?
Do you need the resources to test new ideas and provide a business and implementation plan?
Do you need somebody to project manage the launch of a new event?

Do you think that some of your events may travel well?
Do you need a true market assessment of the opportunities to export your event to another country?
Do you already attract attendees from other countries to your event and believe that with more targeted international promotion could expand your programme and/or participation?

Is your events team running effectively?
Is your organisational structure what it should be?
How much time are volunteers spending on your events? Could their time be used more efficiently?
Are you struggling to attract new volunteers, are you managing them efficiently and are you rewarding them adequately when they are on board?

Are your events being run as efficiently as possible? Would you benefit from a new perspective on your cost base?
Could you benefit from a line by line review of your event costs? How do they compare with the best in the business?
Are you making the most of your strengths in contract negotiations with suppliers?

Are you sure that each new business opportunity is appropriately followed up and secured?
What is the growth potential of your event? How do you identify where this should come from? How do you make it happen?
What are your repeat business rates? Could they be better?
What contact management and pipeline management system do you have? Is it linked to any other system?
Does your sales team have access to effective business intelligence and pipeline information?
What are your competitors doing?
What research plans do you have in place to expand your reach into the market?

Do you struggle with sales resources at peak times?
Is your sales team functioning as it should? Do you have issues retaining your best people?
What are your conversion rates like? How do they compare to the best in the business?
Do you believe that your sales team could benefit with bespoke sales training?
Are you incentivising your team so that your ambitions are aligned and you are maximising potential?

Have you reached out to the entire potential market of commercial supporters to maximise revenue?
Have you developed all the key partnerships that will help your events succeed? Commercial or not-for-profit?
Are your events reaching non-members and are you subsequently converting them into future active members of your organisation?
Could you collaborate with any of your competitors joining forces for a stronger and more diverse event?

Do you have the process and systems in place to realistically monitor the effectiveness of every pound you spend on marketing and promotion?
Are your campaigns working? Do you have the tools in place to assess efficacy?
What is the cost of acquiring new ‘customers’?
How much time and money are you spending trying to keep your existing ‘customers’?
Are you utilising your content effectively and tailoring your messages for the audience?

Are your event websites providing an effective tool for disseminating information and generating income?
Are they suitably promoting your supporters and volunteers?
Do your events have standalone URLs or are they housed within your main site?
Is it easy to navigate your site and is it fit for purpose?
Does your programme content flow through directly to your website or do you have to manage multiple systems?
Are your event websites Search Engine Optimised?

Is it becoming increasingly difficult to develop timely and relevant content or, do you have too much that you are struggling to cope?
Is it time to refocus the scope of your event?
Are your APPs enhancing the experience of delegates and visitors?
Are you leveraging your content, both on site and after the event, to its maximum potential?

Are you making enough noise about how great your events are? Do you have access to people that others would simply dream of and should you be shouting about it?
Have you exploited all Public Relations opportunities to drive attendance and exhibitors to your events?
Are your customers/members/exhibitors reaching out to their contacts to help promote your events?
Are your crisis management plans in place and functional?
Would you, your board and your senior staff benefit from bespoke media training?

Is each customer opportunity being acted upon and maximised?
Do you frequently ask your stakeholders what they want and ensure your events and services are targeted to their needs?
Are you serving all customers of your organisation with events focusing on their interests?
Are all your customer contacts promoting the benefits of your mission?

The goal of social media is to turn customers into a volunteer marketing army.

Jay Baer

Author

Let us help you maximise the commercial and membership potential of your events.